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Social Media and Community

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For occasional social media users, keeping up with new features can be tricky. Whether we are simply not able to keep up, or that the changes happened subtly, the endpoint here is the same – we are missing out!

Narrowing this down to Facebook, the gargantuan social media network has introduced a few key new features as of late that may have went under your radar. To help you catch up on key added features that you can truly capitalize on, here’s an overview of some new Facebook features that you may have missed out on.

 

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Social media’s role in e-commerce has grown to new heights as of late, with Facebook leading the group as the most preferred reference of most users for their purchase decisions. Working on this new trend, Facebook has been testing out a new shop section among currently established like pages – and we were lucky enough to be one of them!

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Newsletters play an essential part in any NGO’s overall marketing and communications. Thus, in this article I’ll be breezing you through some key points that you may find useful when working with your very own newsletter campaigns.

From avoiding being filtered as SPAM to tips and tricks on developing a mobile-friendly newsletter, let’s breeze through a quick list of tips that can either help you effectively begin an EDM (electronic direct marketing) campaign, or further improve your existing one.

 

Your Tool of Choice

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Yet again, Facebook has proved how integral of a marketing tool it is through the release of a new function called Call-to-Action. Basically, it’s a button that allows like pages to be linked directly to a product, website, etc.

In line with this newly added tool, we’ll help you really make the most out of your like pages by exploring the various other tools that you may have missed! From tools to help you understand your audience up to those that can help you target specific people with your posts, here are some of your like pages’ functions that you should definitely try:

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Looking to boost your nonprofit’s marketing materials? Let me help you do that with just the use of your mobile devices! From as simple as giving your pictures a bit of a twist up to animating your own videos, be able to do all of those with these FREE and easy to use apps.

 

Tablet Photography: Create Your Own Resource

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Atop the convenience provided by HootSuite in helping you manage multiple social media accounts, it also has some features that can appeal to the power users who are using social media for more sophistacated marketing campaigns.

From team-based management to collating analytics, here are some of HootSuite’s more advanced features which can seriously give your social media campaigns a big boost:

 

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HootSuite is an online platform, or what’s referred to as a dashboard, that can allow you to manage multiple social media accounts . Alternatively, in its simplest sense, you can also look at HootSuite accounts as a single account that can let you access and manage all of your other social media accounts simultaneously.

 

How Can Hootsuite Help Me?

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We all know how effective social media marketing can be. But, having a social media presence doesn’t already stand as a guarantee that nonprofits can or will be able to get the support they’re looking for. As much as there are successful online campaigns, there are however, a couple more frustrated ones that weren’t able to garner much support as well.

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Probably the best way to get noticed in Facebook is through posting images. So, to help your nonprofit to really establish a virtual presence, one way to do it is through using image posts.

In this entry, we’ll help you fill your nonprofit’s timeline with enticing images by talking about topics including image scaling and themes that you can choose from to help you develop image posts.

  

  Scaling images  

  

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Choosing a cover photo and/or a profile picture for your Facebook page may seem like a very simple task. But, regardless of how easy the task is, it shouldn’t discount for the significant contributions of these photos to your page’s popularity. That’s why we’re dedicating an entire entry just to help you develop proper cover photos and profile pictures for your nonprofits Facebook page.

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